SHAE – Premium Candle E-commerce Website
Project: Shopify Website Design & Custom Development
Industry: Home Fragrance & Lifestyle
Platform: Shopify
My Role: UI/UX Designer & Shopify Developer
Services: Custom Website Design, Shopify Development
Project Overview
SHAE is a premium handcrafted candle brand specialising in hand-poured candles made with soy wax and beautifully designed brass and concrete vessels.
The goal was to create a visually appealing and premium e-commerce website that reflects SHAE’s brand identity while delivering a smooth and seamless shopping experience.
I independently designed and developed the complete Shopify website from scratch, focusing on a fully customised design and development approach rather than relying on a standard pre-built theme layout.
Project Objectives
- Create a premium and elegant online brand presence.
- Develop a unique, brand-focused Shopify storefront.
- Showcase candle collections with attractive product presentation.
- Improve website navigation and product discovery.
- Provide a seamless shopping experience across all devices.
- Highlight gifting options, promotions and delivery information.
Design & Development
1. Custom UI/UX Design
Created a sophisticated website design with warm colours, elegant typography, premium imagery and a minimal layout to complement the brand’s handcrafted candle collection.
2. Fully Custom Shopify Development
Designed and developed the storefront with custom-coded Shopify sections and layouts to meet the brand’s specific requirements.
3. Responsive Website Development
Built responsive layouts for desktop, tablet and mobile devices, ensuring a consistent experience across different screen sizes.
4. E-commerce Experience
Organised the website structure, navigation, product collections and shopping elements to make browsing and product discovery easier.
Key Features & Functionality
- Fully custom Shopify website design and development.
- Custom homepage and hero banner.
- Brand-focused navigation and menu structure.
- Product and collection layouts.
- Dedicated gifting section.
- Promotional announcement bar.
- First-order discount promotion.
- Mumbai same-day delivery information.
- WhatsApp contact integration.
- Mobile-responsive design.
- Custom styling and interactive website elements.
Technologies & Tools
- Shopify
- Shopify Liquid
- HTML5
- CSS3
- JavaScript
- Shopify Theme Development
Challenges & Solutions
Challenge: Creating a premium online experience that communicates the quality and craftsmanship of handcrafted candles.
Solution: Used a warm visual palette, elegant typography, product-focused imagery and a clean layout to reflect the brand’s identity.
Challenge: Maintaining design consistency across desktop and mobile.
Solution: Developed responsive layouts and customised website sections to ensure a consistent user experience across devices.
Final Outcome
Successfully delivered a fully customised Shopify e-commerce storefront for SHAE.
The final website combines premium visual design with functional e-commerce elements, creating a professional online presence that showcases the brand’s products and makes the shopping journey simple and engaging.
My Contribution
I independently managed the complete website design and development process, including:
- Website planning and layout design.
- Custom UI/UX implementation.
- Shopify theme customisation and coding.
- Custom section development.
- Responsive design and development.
- E-commerce functionality setup.
- Website testing and final implementation.
Project Delivered: Fully Custom Shopify Website Design & Development.
Designed & Developed by Shweta
Freelance Shopify & WordPress Developer